Under the framework of Jiangnan University’s ‘Three Goes to the Countryside’ Summer Social Practice Activity, Associate Professor Meng Fanbo’s Research Team from the School of Business conducted an in-depth research and investigation at YMED, a designated partner institution. Ms. Guo Yun, General Manager of YMED, accompanied the team throughout the visit and provided comprehensive support for the activity.

During the research visit, both parties focused on discussing the company’s development strategy for promoting internet medical devices.

During the research visit, both parties focused on discussing the company’s development strategy for promoting internet medical devices.

In the new media era, short video platforms possess significant promotional capabilities. YMED will combine the professionalism of medical devices with public demand to create promotional content that balances scientific educational value with high engagement. By leveraging big data analytics, YMED will gain deep insights into audience preferences and needs, enabling personalized and precise content delivery to enhance promotional effectiveness.

In the future, YMED will actively expand its diversified promotional channels, not limited to mainstream platforms like TikTok and Kuaishou, but also venture into professional domains such as WeChat Official Accounts and Zhihu, aiming to precisely target and engage its core audience.

Additionally, both parties engaged in discussions on key topics such as corporate culture and talent recruitment. Based on Associate Professor Meng Fanbo’s recommendations, YMED will prioritize shaping a unique corporate culture and brand slogan that aligns with its developmental journey. In talent recruitment, YMED plans to leverage the advantages of new media platforms to precisely identify target talent, streamline recruitment processes, and enhance both efficiency and quality in hiring.

Following the discussions, Ms. Guo Yun, General Manager of YMED, personally escorted Professor Meng’s team on a tour of the company’s various departments and production lines. This included demonstrations of innovative R&D achievements at the research and development department, as well as observations of meticulous operational workflows on the production floor. The visit enabled Professor Meng’s team to gain a comprehensive understanding of YMED’s operational models and core competitive advantages.